2. Packaging Design
3. Campaign Strategy & Concept
4. Production Oversight
5. Ad Design
Website
Executed under
the creative direction of
King & Partners
Captured by Kat Irlin
For me. For you. For people.
For over 40 years, Cosabella—an Italian-born, family-owned intimates brand—has celebrated every body, identity, and life moment. To evolve this rich legacy for a new generation, I led a full-scale rebrand that redefined every touchpoint: from visual identity to packaging, web, and campaign art direction.
The result is a refined, inclusive experience—complete with intuitive naming systems, elevated unboxing moments, and storytelling that resonates with a growing, diverse community.